Why Upwork Stock Is Trading Higher Today

Upwork Inc. UPWK shares are up Tuesday after the company announced it launched a new generative AI tools and services hub.

What To Know: At the center of the launch is the interactive new AI Services hub which facilitates connections between companies and highly skilled independent AI professionals worldwide.

Furthermore, a partnership with the platform Jasper will bring modern generative AI tools to Upwork.

"Disruptive technology and platform shifts create new opportunities. We recognize generative AI will be a force-multiplier for both talent and businesses of all sizes that rely on our platform, enabling anyone who comes to Upwork to get work done to achieve their true business objectives," said Dave Bottoms, general manager and VP of product for the Upwork Marketplace.

"We are always looking for ways to empower our customers with the tools and streamlined experiences they need to work smarter to achieve those goals."

Upwork's massive adoption of generative AI has corresponded to a 450% growth in weekly job posts related to generative AI compared to last year.

The company also launched multiple generative AI-enhanced beta features, including an AI-powered job post generator.

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UPWK Price Action: Shares of UPWK were up 9.47% at $9.94 at the time of publication, according to Benzinga Pro.

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