If you regularly ride your bike, you know how often people mess with it.
You can lock up your bike’s frame, but someone steals the front tire. You lock up everything, but someone cuts the chain, and they’re gone. It’s a bike, so the cops are unlikely to do anything, and it’s hard to track, so you’re likely out of luck. This is the fate of over 2 million bikes every year.
Many existing solutions aren’t great. Bluetooth trackers require a phone to be nearby, and existing GPS trackers tend to be easily spotted and removed.
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One startup founder thinks it may have the solution: hiding in plain sight. MaxTracker is an innovative startup making GPS trackers built into a water bottle carrier that’s typically bolted onto your bike. The product's 5G connectivity and GPS technology allow people to actively track their bikes in real-time from an app on their phone and sound a loud alarm if needed to scare people off.
Founder Steve Maxey got the idea for MaxTracker after two of his own bikes were stolen off the back of his Jeep.
Maxey quickly realized the MaxTracker platform and GPS technology could be applied to significantly more applications than just bikes. As such, the company has been expanding into out-of-home security solutions to help families feel safe at home and away. While still looking toward bike security, MaxTracker also is developing solutions to help keep cars, kids and anything else that moves safe and secure. It also wants to combine the software solutions of Life360 with the hardware solutions of companies like Apple Inc. and Tile Inc.
An increasing number of personal security startups like Ring are becoming unicorns, but often that security stops at the door. This leaves a massive market opportunity to help people easily recover stolen cars or make sure their kids are safe.
MaxTracker recently launched on StartEngine, a leading equity crowdfunding platform, enabling anyone to invest in MaxTracker for a limited time.
It’s important to note that startup investing is high-risk, with potentially high rewards. The investments are also illiquid, so it’s important to never invest more than you can afford to lose, or don’t mind holding long-term.
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