Premium Car Maker Jaguar Land Rover Trims Output To Counter Chip Crisis

  • Tata Motors Ltd’s TTM Jaguar Land Rover slashed vehicle output in the U.K. through March as it prioritized higher-margin models to beat the semiconductor crisis, Bloomberg reports.
  • The loss-making manufacturer will cut production of the Range Rover Velar and Jaguar F-Pace models made in Solihull while ramping up the output of its most lucrative models, the Range Rover and Range Rover Sport.
  • JLR may also reduce production at its Halewood plant, where it makes the more affordable Evoque and Discovery Sport models.
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  • The company expects rising deliveries during JLR’s fiscal second half, which runs through March, as new agreements with semiconductor partners take effect
  • Production at JLR’s Nitra plant in Slovakia, where the carmaker makes the best-selling Defender SUV, is unaffected. 
  • JLR does not plan to cut any jobs at its U.K. plants due to the reduced production as it prepares to ramp back up when chip supplies normalize.
  • Semiconductor shortages have left customers for the latest generation Range Rovers waiting more than a year for their vehicles, with sales suspended for some variants
  • In the quarter that ended September, the carmaker reported deliveries to dealerships that trailed guidance by 17%. 
  • Earlier this month, JLR CEO Thierry Bollore resigned from the luxury carmaker just two years after he took on the role. 
  • Price Action: TTM shares closed higher by 1.89% at $26.41 on the last check Friday.
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