American Eagle Outfitters Launches Denim Brand 'AE77'

American Eagle Outfitters Inc (NYSE:AEO) has launched AE77, a new artfully designed and sustainably crafted denim brand for men and women.
The brand will debut with its first store in New York City's SoHo neighborhood, with an e-commerce site to follow on October 15, 2021, and a second store by year-end.
American Eagle specified that the factories making AE77 denim meet the highest water requirements, exceeding requirements for water recycling, water management, and wastewater. The company will sustainably source the cotton.
The denim assortment ranges in price from $168-$188.
Price Action: AEO shares are trading higher by 1.67% at $26.83 on the last check Wednesday.