Caesars Entertainment Inc (NASDAQ:CZR) is partnering with The Fiesta Bowl Organization for an exclusive sports betting and fantasy game for a college football Bowl game.
The partnership will focus on fan engagement, year-round events, and expanding sports gaming and education in Arizona.
With the new legislation permitting legal sports betting in Arizona, the partnership will expand Caesars's footprint across the state by bringing its state-of-the-art platform to college football fans.
Caesars will host new fan lounges within the stadiums for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl.
Price Action: CZR shares are trading higher by 3.72% at $88.88 on the last check Monday.