Comcast, ViacomCBS Introduce SkyShowtime Streaming Service In Europe

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Comcast Corp CMCSA and ViacomCBS Inc VIAC have collaborated to launch a new subscription video on demand (SVOD) service in more than 20 European territories encompassing 90 million homes. 

  • SkyShowtime will bring together decades of direct-to-consumer experience and the very best entertainment, movies, and original series from the NBCUniversal, Sky, and ViacomCBS portfolio of brands.
  • The new SVOD service will likely launch in 2022.
  • The partnership will involve equal investment and joint control by ViacomCBS and Comcast.
  • Analyst rating: Wells Fargo analyst Steven Cahall upgraded ViacomCBS to Overweight from Equal Weight with a price target of $60, up from $45 based on its streaming initiatives and Paramount+.
  • Price Action: VIAC shares traded higher by 6% at $41.34 at time of publication. Comcast was unchanged at around $59.54.
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