What Happened: Disney DIS announced Monday that starting on Aug. 13, both the monthly and annual subscription prices for ESPN+ will increase, according to Variety.
Previously costing $5.99 a month and $59.99 a year, ESPN+ will now cost $6.99 and $69.99, respectively.
Why This Matters: Launched in 2018, ESPN+ has provided exclusive content to users, including mock drafts from ESPN experts, Matthew Berry’s Love/Hate for fantasy football, and much more. Furthermore, ESPN+ has partnered with companies such as UFC EDR to offer discounted pay-per-view packages.
Disney offers a bundle of three exclusive content channels: ESPN+, Disney+ and Hulu. It remains to be seen whether this bundle will continue to exist and if the price will subsequently increase.
DIS Price Action: Shares of Disney closed 4.16% higher at $184.38 Monday.
Photo: the Disney+ platform.
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