Skip to main content

Market Overview

Coca-Cola Enters Hard Seltzer Market With Alcoholic Topo Chico

Coca-Cola Enters Hard Seltzer Market With Alcoholic Topo Chico

The Coca-Cola Company (NYSE: KO) announced Thursday that it will launch a hard seltzer drink under the banner of its Topo Chico mineral water brand. With this announcement, it's a rare foray into alcoholic beverages for 128-year-old Coca-Cola. 

Coke's Plans For Topo Chico: Coca-Cola acquired Topo Chico in 2017; it was mainly a sparkling water company that had cult status in Texas, according to CNBC.

Coca-Cola has expanded the production of Topo Chico ever since the acquisition. 
Both the sparkling water and hard seltzer market are growing, and Coca-Cola doesn't want to be left out.

The soft drink giant, which looks forward to being a "total beverage company," said it would start offering Topo Chico Hard Seltzer later this year in Latin America.  The company plans to release the product in the U.S. in 2021.

The Competition: Other players in the market hold substantial market share, like Boston Beer Company Inc's (NYSE: SAM) Truly. 

With its minimal calories and lower alcohol level, hard seltzers are a popular choice among millennials.

The sector singlehandedly reversed a global decline in alcohol consumption, according to IWSR

Coca-Cola said it will reveal more details about the product closer to the launch date.

Photo courtesy of Coca-Cola. 


Related Articles (KO)

View Comments and Join the Discussion!

Posted-In: alcohol beverages CNBC hard seltzer IWSRNews Media Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at