Skip to main content

Market Overview

Roku Leverages Recent Momentum With New Line Of Audio Devices

Share:
Roku Leverages Recent Momentum With New Line Of Audio Devices

Streaming video component maker Roku Inc (NASDAQ: ROKU) announced Wednesday the introduction of new premium audio products: the Roku Smart Soundbar and Roku Wireless Subwoofer.

What Happened

Roku, which known to consumers for technology that facilitates streaming content, will start selling audio products designed to add a "premium sound" experience, the company said in a press release.

The Roku Smart Soundbar is powered by the Roku OS to bring "room-filling sound," while the Roku Wireless Subwoofer offers an "even deeper, richer bass."

Each individual product costs $179.99 and is available for pre-order on Roku.com, the company said. 

Why It's Important

Roku is constantly innovating, Mark Ely, Roku's vice president of players and whole home product management, said in a statement.

"The Roku Smart Soundbar is a great value and makes it easier than ever to add incredible sound and powerful streaming to any TV," he said. "In addition, if you want heart-pounding bass, you can easily add that too."

What's Next

The audio products will start shipping to clients in October and could be seen as a cheaper alternative to Sonos Inc (NASDAQ: SONO)'s high-end smart-connected audio devices.

Roku shares were up 6.36% at $166.77 at the time of publication. 

Related Links:

RBC's Mahaney On Roku Downgrade: We Were Wrong

Analysts Upgrade Roku, Stock Soars After Big Q2 Earnings Beat

Photo courtesy of Roku. 

 

Related Articles (ROKU)

View Comments and Join the Discussion!

Posted-In: Mark Ely Roku Smart Soundbar Roku Wireless Subwoofer streaming videoNews Tech Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com