Market Overview

What's New At Hulu? Offline Viewing, New Shows And More

What's New At Hulu? Offline Viewing, New Shows And More

Streaming video platform Hulu will begin offering users the ability to watch content offline. The company also announced it past 20 million U.S. subscribers.

What Happened

Rival streaming video platform Netflix, Inc. (NASDAQ: NFLX) introduced an offline viewing feature in 2015 that was expanded worldwide in 2016. Hulu will now offer a similar capability to its U.S. subscribers. Paid subscribers and those on the ad-supported model will be able to download Hulu content for offline viewing. However, users who don't pay a monthly fee will need to watch commercials with the shows.

Why It's Important

Hulu is now the first streaming video company to offer online viewing capabilities with advertising, TechCrunch said. Perhaps more important to the advertising community, free users won't be able to fast forward through the commercials.

"Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice than ever before," Hulu CEO Randy Freer said in a press release. "We are the only place that delivers award-winning content, ad loads less than half that of traditional television, with ads that are always viewable and always in a brand-safe environment — and we are leading the TV and advertising industries into the future.

What's Next

Hulu also announced during its Hulu 18 Presentation:

  • An expansion of original content, including Mindy Kaling's ''Four Weddings and a Funeral.'
  • A new comedy series from Ramy Youssef.
  • A year-round horror event series called 'Into the Dark.'
  • An exclusive deal to stream 'The Good Doctor.'
  • A new and first-ever of its kind agreement with DreamWorks Animation for kids content.

Related Links:

Study: Netflix, Hulu, Amazon Prime Are More Complementary Than Competitive

Spotify, Hulu Team Up For Bundled $12.99 Plan

Posted-In: Hulu Hulu Live streaming video techcrunchNews Tech Media Best of Benzinga


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