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A Premium Twitter May (Finally) Be On Its Way

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A Premium Twitter May Finally Be On Its Way
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Twitter Inc (NYSE: TWTR) may soon attempt to solve its revenue growth problem by charging users for premium membership. According to a new survey Twitter sent out to certain users, the company is assessing the viability of a paid membership option that would be free of advertisements and provide access to an enhanced version of its Tweetdeck.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals,” Twitter Spokeswoman Brielle Villablanca said in a recent statement, according to Reuters.

The new premium tier would be aimed at professional users and would be similar to the tiered premium membership levels provided by Microsoft Corporation (NASDAQ: MSFT)’s LinkedIn.

While the business of rival Facebook Inc (NASDAQ: FB) has thrived, Twitter has struggled for years with slumping revenue and user growth. Despite the popularity of the platform and its 319 million global users, Twitter reported its smallest quarterly revenue growth as a public company in Q4. In addition, the company reported a year-over-year decline in revenue.

Back in February, technology expert Sean Udall told Benzinga Twitter is a couple of tweaks away from being a huge success.

“I think if Twitter just could have an awakening and realize that they need an onboarding process where people can follow interests and not have to figure out what user accounts to follow, this thing could be—it still has a chance to be—a massive, massive product,” Udall said.

In the past three years, Twitter’s stock is down 70.3 percent.

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Posted-In: Brielle Villablanca LinkedIn Reuters Sean UdallNews Tech Media Best of Benzinga

 

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