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Facebook Takes A Page Out Of Snap's Book... Again

Facebook Takes A Page Out Of Snap's Book... Again

Facebook Inc (NASDAQ: FB) copied one of Snap Inc's (NYSE: SNAP) most notable features to great success -- so why stop there?

Facebook poached Snapchat's Story function last year and added it to its Instagram platform. On Thursday, the company announced the availability of a new Snapchat-like feature on its Messenger platform.

Facebook's new "Messenger Day" feature was launched across the world to users across both iOS and Android. By using Messenger's internal camera, users can add special effects to a picture, including filters, overlays, texts and drawings.

Here's where it's blatantly obvious Facebook is copying Snap: Facebook's new feature disappears after 24 hours.

How To Use It

Here's how to use Facebook's "new" feature:

  • 1. Make sure you have the most updated version of the Messenger app.
  • 2. Open the Messenger app and press on the camera button.
  • 3. Take a picture of yourself or someone else.
  • 4. Tap on the smiley face on top to start editing the image. Also, tap on the "Aa" icon to prompt a text bar.
  • 5. Add as many add-ons as you want and when done tap on the arrow on the bottom right corner.
  • 6. Save the picture directly to your "day", save it to your phone's camera roll and/or send it a person or group chat.

See Also:

Is Snap Wall Street's Most Unloved Stock?

Instagram's User Base Grew 10 Times Faster Than Twitter


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Posted-In: Facebook Messenger Instagram Messenger Day SNAP SnapChat Snapchat StoriesNews Tech Best of Benzinga