Right on the heels of new MacOS Sierra, Recode has postulated Apple Inc. AAPL may launch new Macs at an October 27 event, a move that enables the company to cash in on the holiday season.
Since 2015, Apple has yet to announce a major update for its line of Mac laptops and desktops. Apple's other Macs, including the MacBook Air and the MacBook Pro, have seen only minor updates over the past few years.
Recode added that Apple will introduce a new MacBook Pro, sporting a row of customizable touchscreen keys. On the other hand, Recode said the new OS Sierra adds support for Apple’s Siri voice assistant and allows copy and paste between iOS and MacOS devices, among other features.
Taking a deviation from its past announcements, the report says the Mac event is expected to take place at or near Apple’s Cupertino campus rather than in San Francisco, where the company held many recent events, including the iPhone 7 announcement.
At time of writing, shares of Apple were up 0.18 percent to $117.68.
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