Market Overview

Here's A Look At LinkedIn's First-Ever TV Commercial

Here's A Look At LinkedIn's First-Ever TV Commercial

LinkedIn Corp (NYSE: LNKD) has finally decided to go on TV. The company will air its first-ever TV commercial during the 2016 Academy Awards broadcast on Sunday.

The spot features voice over from CEO Jeff Weiner, who encourages people to reach out and find their dream job through LinkedIn.

"NASA is looking for an astronaut," the screen reads , as it shows people working on space. "3 million LinkedIn members qualify."

Nick Bartle, the company’s vice president of marketing, explained the commercial: "The astronaut is a universal symbol of a dream job…We believe inside all of our members there is a moonshot for an astronaut-like job out there."

Advertising At The Oscars

The Academy Awards night is considered to be the second-largest TV night for advertising after the Super Bowl.

According to data from WPP's ad tracking firm Kantar Media, the average price for a 30-second commercial during the 2016 Oscars will stand around $1.9 to $2 million. These spots seem to pay off: Last year, a $1.8 million investment generated about $110 million in ad revenue, Kantar said.

Check out LinkedIn's commercial below.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Posted-In: Academy Awards Jeff Weiner NASA OscarsNews Events Tech Media Best of Benzinga


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