Best Cash Value Life Insurance

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The percentage of people who have life insurance is lower than in the past — down to 57% in 2019. As household debt continues to climb, the need for life insurance has never been greater. The best way to provide ongoing security may be cash value life insurance for some households. 

Is cash value a fit for you and your family? Here’s what you need to know.

Best Cash Value Life Insurance Companies:

  • Best for Financial Strength: Northwestern Mutual
  • Best for Local Agents: State Farm
  • Best for Children: Mutual of Omaha
  • Best for Selection: Pacific Life
  • Best for Whole Life Insurance: MassMutual

What is Cash Value Life Insurance?

A cash value life insurance policy is a unique type of policy that provides both a death benefit and a savings or investment component. Over time, the policy builds cash value (hence the name) and becomes an asset in its own right. 

There’s a lot to consider when you choose the best life insurance — a cheap life insurance policy may not offer a complete solution. Term life insurance is more common due to its lower premiums but it’s also temporary coverage. 

Cash value policies have staying power. When you purchase a cash value policy, you’re buying permanent life insurance. You’ll be covered for your entire life or until the policy matures, typically between age 100 and 121. 

How Cash Value Life Insurance Works

Cash value policies come in 3 main types, although you’ll find some additional variations. Nearly all permanent life insurance policies build cash value but each type may use a different mechanism to build value in the policy. Another commonality they share is that cash value policies can also offer a tax-sheltered investment.

Whole life insurance is the best known and most common of these cash value policies. You’ll pay a fixed-level premium for a whole life insurance policy, part of which pays for the insurance policy itself and part of which is invested by the insurer. The insurer then pays a fixed return. This builds cash value in the policy over time. 

A well-designed whole life policy can be a great choice for people of any age. Specialty policies can provide lifetime protection for kids, while final expense policies offer affordable life insurance for seniors.

Other common types of permanent life insurance include universal life and variable life, the latter of which leans more heavily on investment performance. Both of these types of policies step up returns on the investment portion of your policy. These policies can also bring some risk, meaning you may have to pay a larger premium later if the investment underperforms or if the policy is underfunded. Variable life policies can even lose some cash value because the insurer doesn’t provide a safety net for investment performance. 

It’s important to weigh risks, but universal life insurance and variable universal life can also reduce the overall cost of coverage. In some cases, cash value growth can even increase life insurance payouts.

Regardless of the type of cash value policy you buy, you can access the value in your policy in a number of ways. You may be able to borrow against your cash value or even use your cash value to pay premiums. You can also sell or redeem your policy if your needs change and the cash serves a greater benefit than the policy.

When Cash Value Life Insurance is Worth It

Whether a cash value policy is a fit for you and your family depends not just on cost but also on which type of policy you choose. If you need stable coverage and fixed premiums, a whole life insurance policy offers compelling value. You’ll pay more per dollar of coverage than the cost of a term policy, but your coverage can protect you for your entire lifetime.

Universal life brings flexibility in how you pay premiums but doesn’t use a guaranteed level premium. If the investment portion of your policy performs less than expected or the policy becomes underfunded, you may have to put some money in to keep the policy alive. Universal life can be a good fit, but a big consideration is whether you’ll have money to fund the policy if needed. If so, a universal life policy offers more flexibility and can be an effective way to pass wealth to heirs in a tax-advantaged way.

When Cash Value Life Insurance is Not Worth It

A cash value policy may not be the best fit for every situation. Premium costs and the risk of premium increases are the 2 primary considerations.

If your coverage needs are temporary, a term policy is a better option. For example, if your primary reason for purchasing coverage is to cover the mortgage or another expense with an expiration date, a term policy offers a more affordable solution in nearly all cases.

Perhaps a bigger consideration, and one that catches some people by surprise, is whether you can afford to put extra funds into the policy, as is sometimes required with a universal life policy. If your household isn’t in a strong cash position, a universal life policy or variable life policy can bring more risk than reward in a down market.

The best way to find out if a cash value policy is a fit for you is to speak with a trusted agent. Get a quote and discuss the pros and cons for your family is an important first step to make a purchase decision.

Best Cash Value Life Insurance Companies

Cash value life policies come in different types and the best choice for you may not be the same as that of your friends or neighbors. Here are our top picks and why they stand out from the pack.

Age Requirements
18 – 100

1. Best for Financial Strength: Northwestern Mutual

The stakes couldn’t be higher than when buying life insurance to protect your family. Financial strength remains an important consideration. After all, you’re depending on an insurer to cover a claim that may be decades in the future. Northwestern Mutual routinely tops the charts for financial strength as measured by trusted rating agencies like AM Best, S&P Global and Moody’s. 

As a mutual insurer, Northwestern is owned by its policyholders — service is its top priority. You’ll also find plenty of cash value options, including whole life, customizable universal life, and even an innovative single-premium universal life policy for worry-free coverage.

Age Requirements
18 – 75
Coverage Amounts
$100,000 to $3,000,000
Starting Rate

2. Best for Local Agents: State Farm

Online life insurance providers continue to grow partly because of convenience but also because online providers can be less expensive. Don’t write off brick-and-mortar agents altogether, though. If you prefer to discuss your need in person, look no further than State Farm, a trusted provider with over 19,000 experienced agents throughout the U.S. 

You’ll find common cash value options at State Farm, including whole life and universal life. The company also offers Survivorship Universal Life Insurance and Joint Universal Life Insurance, both of which offer a cost-effective solution if you need to insure 2 people rather than just yourself. 

Age Requirements
18 – 68
Coverage Amounts
$2,000 to $500,000
Starting Rate

3. Best for Children: Mutual of Omaha

Gerber’s Grow-Up Plan is probably the best-known policy for children but Mutual of Omaha has a great product as well and often with lower premiums than its competitors. 

Buying life insurance for kids can seem counterintuitive because they’re young and have less risk. However, because kids are young and healthy, insurability is nearly guaranteed and rates are super low.

Mutual of Omaha’s whole life policy for children offers lifelong coverage for kids as young as 14 with coverage amounts of up to $50,000. Premiums never increase, which helps ensure that coverage stays affordable. Mutual of Omaha also ranks well in recent J.D. Power U.S. Life Insurance Studies, earning 3rd place for overall customer satisfaction in 2019.

Age Requirements
18 – 65
Coverage Amounts
$50,000 to $100,000

4. Best for Selection: Pacific Life

Not sure which type of cash value coverage suits you best or you think you may need multiple types of policies? It’s hard to beat the selection of products from Pacific Life.

Whether you’re considering universal life insurance, variable life insurance or even life insurance with long-term care benefits, Pacific Life offers several ways to customize your coverage. You can even pair your cash value coverage with an inexpensive term policy from Pacific Life to reduce your long-range coverage needs and reduce your overall costs as well.

An outstanding selection of products from Pacific Life also comes with the security of a company that’s been in the business for over 150 years and shows a long history of financial stability.

Age Requirements
All ages

5. Best for Whole Life Insurance: MassMutual

MassMutual offers several types of life policies, including term, universal and variable life, but its whole life insurance offering packs value into an easy-to-understand policy. As a mutual insurance company, MassMutual answers to its owners, the policyholders themselves. If possible, always give mutual insurers a closer look. 

An easier-than-most application process helps you get covered quickly while avoiding the frustration that often causes people to postpone life insurance purchases. If you want to pair your permanent cash value policy with an affordable term policy, MassMutual’s Haven Life subsidiary is quickly becoming one of the most respected online providers.

A rock-solid whole life policy from MassMutual might only be a starting point. Over its more than 160-year history, MassMutual has been a pioneer and now offers an impressive range of financial planning and insurance products.

Choose the Right Cash Value Life Insurance

About 60% of people in the U.S. have life insurance, but this statistic can be somewhat misleading. Group life policies now make up the largest percentage of life insurance coverage. These employer policies can be a great supplement to a well-designed financial plan, but they can’t provide the sturdy foundation you’ll find with the right cash value life insurance policy. 

Start your search with an easy online life insurance quote — but don’t rush your decision. The cash value life insurance policy you buy today will protect your family and heirs for years to come.

Our Recommendation: Find your best fit with Policygenius

Finding the right company for your situation means considering all of your options and getting the right advice. Policygenius makes it easy to get personalized quotes from top insurers and apply for your best policy all in one place. Their combination of online tools and support from unbiased, licensed experts makes Policygenius the best site to help you get insurance right.