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The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has created new channels to reach the buying public.
The top advertising agents can no longer rely on the economy of scale and backroom deals to dominate this sector. Obviously, the winning big ad agencies in this era of specialization have the most promising stocks.
Contents
Overview: Advertising Agent Stocks
The golden age of advertising is gone. An advertising agency can’t continue to exist with just a tiny list of services. The general public is tired of looking at ads in the same format.
Technology is rapidly changing the platforms and channels for reaching the consumer. In advertising, this is the age of the customer and customer data will continue to influence the advertising model.
The quality of a stock is only as good as its underlying company. Most investors buy stock in a company in anticipation of an increase in its value over a period of time. So, the future of advertising agency stocks is dependent on the performance of their underlying companies today. We will look at the best advertising agent stocks at the present time.
Best Online Brokers for Advertising Agent Stock
Online brokers provide a great investment hub for you to research your potential stock choices, do backtesting of your investment strategies and track your investments. Here are some of the best online brokers in the industry.
Best For
Intermediate Traders and Investors
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1 Minute Review
Webull, founded in 2017, is a mobile app-based brokerage that features commission-free stock and exchange-traded fund (ETF) trading. It’s regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).
Webull offers active traders technical indicators, economic calendars, ratings from research agencies, margin trading and short-selling. Webull’s trading platform is designed for intermediate and experienced traders, although beginning traders can also benefit.
Webull is widely considered one of the best Robinhood alternatives.
Best For
- Active traders
- Intermediate traders
- Advanced traders
Pros
- Commission-free trading in over 5,000 different stocks and ETFs
- No account maintenance fees or software platform fees
- No charges to open and maintain an account
- Leverage of 4:1 on margin trades made the same day and leverage of 2:1 on trades held overnight
- Intuitive trading platform with technical and fundamental analysis tools
Cons
- Does not support trading in mutual funds, bonds or OTC stocks
Best For
Futures Trading
N/A
1 Minute Review
TradeStation is for advanced traders who need a comprehensive platform. The brokerage offers an impressive range of investable assets as frequent and professional traders appreciate its wide range of analysis tools. TradeStation’s app is also equally effective, offering full platform capabilities.
Best For
- Advanced traders
- Options and futures traders
- Active stock traders
Pros
- Comprehensive trading platform and professional-grade tools
- Wide range of tradable securities
- Fully-operational mobile app
Cons
- Confusing pricing structure to leave new traders with a weak understanding of what they pay
- Cluttered layout to make navigating TradeStation’s platform more difficult than it should be
Best For
Options Trading
N/A
1 Minute Review
This publicly listed discount broker, which is in existence for over four decades, is service-intensive, offering intuitive and powerful investment tools. Especially, with equity investing, a flat fee is charged, with the firm claiming that it charges no trade minimum, no data fees, and no platform fees. Though it is pricier than many other discount brokers, what tilts the scales in its favor is its well-rounded service offerings and the quality and value it offers its clients.
Best For
- Novice investors
- Retirement savers
- Day traders
Pros
- World-class trading platforms
- Detailed research reports and Education Center
- Assets ranging from stocks and ETFs to derivatives like futures and options
Cons
- Thinkorswim can be overwhelming to inexperienced traders
- Derivatives trading more costly than some competitors
- Expensive margin rates
Best For
Advanced traders
N/A
1 Minute Review
Moomoo is a commission-free mobile trading app available on Apple, Google and Windows devices. A subsidiary of Futu Holdings Ltd., it’s backed by venture capital affiliates of Matrix, Sequoia, and Tencent (NASDAQ: FUTU). Securities offered by Futu Inc., regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).
Moomoo is another great alternative for Robinhood. This is an outstanding trading platform if you want to dive deep into smart trading. It offers impressive trading tools and opportunities for both new and advanced traders, including advanced charting, pre and post-market trading, international trading, research and analysis tools, and most popular of all, free Level 2 quotes.
Get started right away by downloading Moomoo to your phone, tablet or another mobile device.
Best For
- Cost-conscious traders
- Novice traders
- Active/Advanced traders
Pros
- Free Level 2 market data for all users who open an account
- Commission-free trading in over 5,000 different stocks and ETFs
- Over 8,000 different stocks that can be sold short
- $0 contract fee for trading options, no commission either
- Strong market data and analysis tools with over 50 technical indicators
- Access trading and quotes in pre-market (4 a.m. to 9:30 a.m. ET) and post-market hours (4 p.m. to 8 p.m. ET)
- No minimum deposit to open an account.
- Active trading community with more than 100,000 app users
Cons
- No phone or chat support
Features to Look for in Advertising Agent Stock
- Earnings-per-share ratio (EPS): The earnings-per-share ratio is an excellent way to determine the strength of a stock. It measures a company’s profit margin above the outstanding shares of stocks. Instead of relying on investor attitudes or projections, the EPS ratio uses concrete data. You can calculate this ratio by dividing the company’s annual net income by the number of outstanding shares.
- Debt-equity ratio (D/E): As a way of accessing a stock’s risk level, you need to determine the company’s potential to pay its bills. Calculating this ratio requires dividing the total liabilities by the total amount of shareholder equity. The debt-equity ratio of 0.35 translates to this. For every $1 of equity financing, $0.35 is from debt. A high D/E ratio generally means that a firm is aggressively financing its growth with debt.
- Price-to-earnings ratio (P/E): The P/E ratio is a good way to determine whether a stock is overvalued or undervalued. It measures the relationship between the stock’s price and the company’s earnings. You can calculate it by dividing the stock price by the company’s EPS — lower is better.
Final Take on Advertising Agent Stocks
Like many sections of our society, the advertising business is evolving. One size doesn’t fit all anymore. The agencies behind these top advertising agent stocks get it. It’s the reason they are worth considering for your portfolio.
Turn to Webull
0 Commissions and no deposit minimums. Everyone gets smart tools for smart investing. Webull supports full extended hours trading, which includes full pre-market (4:00 AM - 9:30 AM ET) and after hours (4:00 PM - 8:00 PM ET) sessions. Webull Financial LLC is registered with and regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). It is also a member of the SIPC, which protects (up to $500,000, which includes a $250,000 limit for cash) against the loss of cash and securities held by a customer at a financially-troubled SIPC-member brokerage firm.
