Grant Cardone's Company Just Bought 1,000 BTC—Is Real Estate's Biggest Bull Turning Bitcoin Maxi?

Cardone Capital has made a significant Bitcoin purchase.

Cardone Capital CEO Grant Cardone said on Saturday that the real estate investment firm with $5.1 billion in assets under management has added 1,000 BTC worth roughly $102 million at last look to its balance sheet.

“CardoneCapital adds ~1000 BTC to balance sheet becoming first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets,” he said on X.

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If Cardone Capital were a public company, it would boast the 29th largest BTC holdings of any corporation in the world, ahead of Bitcoin mining firm Core Scientific CORZ, according to BitcoinTreasuries.net.

Meanwhile, Cardone Capital intends to add another 3,000 BTC to its balance sheet this year, according to Cardone.

Cardone Capital’s recent Bitcoin purchase is not the firm’s first engagement with the leading digital asset. In May, the firm launched 10X Miami River Bitcoin Fund, an $87.5 million investment fund combining real estate with Bitcoin. The fund intends to maximize profit by purchasing Bitcoin with the cash flow generated from the real estate.

“We believe Bitcoin ultimately will serve as an alternative to traditional stores of value such as gold and treasury bonds,” Cardone said in December.

Two weeks before that, Cardone declared himself a “Bitcoin fanboy” on his YouTube channel, sharing an interview with Mario Nawfal. In that interview, he hailed Bitcoin for its scarcity.

For long-time followers of Cardone, the recent Bitcoin pivot may come as a surprise. After all, Cardone has built his brand around investments that produce cash flow, primarily focusing on real estate while shunning stocks and gold.

Is Grant Cardone Turning Full Bitcoin Maxi?

Cardone told South Florida Business Journal Editor Brian Bandell on a Monday episode of “Business Breakdown With Brian Bandell” that real estate remained his North Star but noted that Bitcoin satisfied his long-term quest for a way to improve his business.

Cardone said integrating Bitcoin allowed Cardone Capital to differentiate itself, stating that it gets to a point where “a pool is a pool” and “a roof is a roof.”

“By branding and adding Bitcoin on a reserve, the real estate takes on a whole new possibility of being both light and heavy, volatile and stable, liquid and illiquid,” he said.

Cardone said he had added Bitcoin from his cash flow to five properties, and these properties outperformed 40 other properties he had, highlighting the appeal of the combination.

“It’s not that I’m big on Bitcoin,” he said. “I’m basically using my real estate to purchase my Bitcoin. Put them together, take them public, now the public market will actually honor $105,000 Bitcoin and whatever, a $100 worth of real estate differently together and as a share than they would if they were separate and not public.”

When asked whether Bitcoin had intrinsic value, Cardone said it was better than cash. He noted that while the dollar had lost 91% of its value in his lifetime, Bitcoin, in the past 13 years, has outperformed every asset class, including real estate.

Cardone’s first encounter with Bitcoin came in 2013 when he received 100 BTC then worth $50,000 for a speaking engagement. That stash is now worth over $10 million.

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