Zinger Key Points
- Real estate tokenization is overhyped due to long lockups and low liquidity, says Plume’s co-founder Teddy Pornprinya.
- Plume’s specialized blockchain integrates RWAs with DeFi, targeting global markets like Asia and Latam in 2025.
- 9 Out of the Last 10 Summers this "Power Pattern" Delivered Winners - Get The Details Now.
Teddy Pornprinya, co-founder and Chief Business Officer of Plume Network, believes the most immediate future of tokenized real-world assets (RWAs) lies in traditional financial instruments like treasuries and private credit—while more exotic or illiquid assets may be overhyped or too early for mass adoption.
"Top of the funnel is something super liquid and super safe," Pornprinya said in an interview with Benzinga. "So a lot of people go to different products that are like treasury-type based. Apollo's private credit fund is also a pretty safe asset that there’s been a lot of demand for."
Plume, a Layer 1 blockchain purpose-built for RWAs, has become a key infrastructure player in the space by combining tokenization with DeFi tooling, what the team calls "RWA-Fi."
The platform allows users to buy tokenized assets, collateralize them in lending protocols, or swap them in automated market makers (AMMs), enhancing their utility far beyond passive ownership.
"We're making a lot more liquidity and utility available to what used to be static assets," he said. "The idea is that people can park their money into our RWAs, make real yield, maybe get some Plume incentives on top, and when they're done, go back into the broader DeFi ecosystem."
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Overhyped: Real Estate And Illiquid Exotic Assets
While there’s no shortage of excitement around tokenizing everything from diamonds to camels, Pornprinya cautioned that some assets are better left off-chain for now.
"There's this misconception where if you tokenize everything in the world, it's actually better on-chain. But some assets are better off in the real world," he said.
Citing an example, he said people think if real estate is brought on-chain there's more liquidity, but the truth is, if you’re dealing with LPs who want quicker exits, long lock-up real estate isn’t the best fit for a crypto-native environment.
Infrastructure And Distribution Are The Bottlenecks
Pornprinya also emphasized that tokenization isn't just about turning an asset into an on-chain wrapper.
It's about ecosystem enablement, compliance, and access to end users.
Plume is using a "modular compliance architecture" that supports KYC, AML, and regional licensing by integrating with partners, allowing projects to scale without being bogged down by regulatory overhead.
"Some huge asset managers we've spoken to are ready to come on-chain, but their biggest issue is distribution," he said. "How do you get more people to buy your product? That's where Plume comes in. All of our resources are dedicated to building and distributing RWA products globally."
The platform currently hosts over 200 projects ranging from tokenized solar farms and GPUs to more unconventional assets.
But Pornprinya reiterated that user trust and asset quality are paramount. "We want to bring on quality assets that users want to use. These assets have to meet a certain criteria to flow through the RWA-Fi ecosystem."
Plume Eyes A Global RWA Marketplace
With institutional support from Apollo and Binance Labs, Plume is eyeing rapid global expansion.
The platform is forming partnerships in Asia, Latin America, Africa, and the UAE.
Looking ahead, the company is preparing for its mainnet launch in Q2 2025 and building cross-chain infrastructure in partnership with LayerZero through a new protocol called Skylink, which will allow RWA yields to stream across ecosystems like Solana.
Asked about Plume's broader vision, Pornprinya summed it up simply: "We want to be the hub for everything RWA-related. And when people ask what the ideal RWA marketplace looks like—it's Plume."
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Image courtesy of the interviewee.
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