How Lufthansa Is Using NFTs To Reward Passengers

Zinger Key Points
  • Lufthansa's Uptrip program transforms boarding passes into NFT trading cards, enhancing its loyalty offerings.
  • The airline's approach merges traditional loyalty with the evolving digital asset landscape.

Lufthansa Group Airlines DLAKY, one of Europe's largest airline conglomerates, has ventured into the world of non-fungible tokens (NFTs).

The move by the air carrier underscores the rapid evolution of the digital asset landscape.

Such innovative developments in the intersection of blockchain and traditional industries are anticipated to be a central topic of discussion at the upcoming Benzinga's Future of Digital Assets Conference.

The event promises to provide insights into the latest trends and advancements in the crypto realm, with perspectives from industry frontrunners.

While Lufthansa is not necessarily in the crypto space, it does have a loyalty program called Uptrip, which it developed in partnership with Lufthansa Innovation Hub and Miles & More. The program allows passengers to convert their boarding passes into NFT trading cards through the app.

Once collected, these NFTs can be securely stored in users' crypto wallets, with Polygon MATIC/USD proof-of-stake blockchain protocol.

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By amassing and combining different collections, passengers can avail of services like access airport lounge access, flight upgrades, and award miles.

Kristian Weymar, director at the Lufthansa Innovation Hub, emphasized the potential of Web3, stating, "We make it possible for people to access this new technology."

Christopher Siegloch, Head of Program Development at Miles & More, added that the gamification elements of Uptrip introduce users to Web3 technologies, such as NFTs, in an enjoyable manner.

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Posted In: CryptocurrencyNewsTop StoriesMarketsCrypto adoptiondigital collectiblesdigital tradingLufthansaNFTNFT marketplaceWeb3
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