The company behind Donald Trump Digital Trading Cards sold 45,000 trading cards in less than 12 hours on the first day of its launch — Dec. 16, and the company now unveiled how it made this feat possible.
What Happened: "Collect Trump Cards" on Sunday said it partnered with Tor.us, a non-custodial key solution, so non-native NFT buyers could easily purchase with their credit card.
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“Simply enter an email address, and we took care of the rest! No seed phrases, just an email address!" the company said.
The second biggest factor was the price. “Trump wanted to make his Digital Trading Cards accessible to everyone. Only $99 per card!”
Third was branding as per the company, Trump in his official announcement said, “Very much like a baseball card, but hopefully much more exciting."
CollectTrump was minted on Polygon MATIC/USD. Buyers were onboarded through Polygon because it has low gas fees.
Price Action: At the time of writing, MATIC was trading at $1.13, down 0.70% in the last 24 hours, according to Benzinga Pro data.
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