Dogecoin Was Just The Beginning: Slim Jim Has Metaverse Plans

Slim Jim — a sausage brand owned by Conagra Brands CAG — plans to jump onto the metaverse bandwagon after launching its own Dogecoin-featuring DOGE/USD non-fungible tokens back in April 2021, and offering DOGE-themed merchandise in October last year.

In April, the firm's CEO Sean Connolly also said that the brand's fans "should be on the lookout for additional crypto-themed activations in the future."

What Happened: Slim Jim recently filed for trademarks for “Slim Jim,” “Meataverse” and “Long Boi Gang” with the filings detailing plans to offer “services featuring virtual goods, virtual food products and non-fungible tokens,” as well as “providing a metaverse for people to browse, accumulate, buy, sell and trade virtual food products.”

See Also: How To Invest In The Metaverse

Back in October, Slim Jim changed its Twitter Inc. TWTR name to MEATA in an attempt to mock Facebook rebranding to  Meta Platforms Inc. FB — but the filings make it apparent that the brand intended to use that word for more than poking fun at the social media giant. The firm tweeted at the time: "Welcome to the MEATAverse."

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