Cannabis Media Council 'I'm High Right Now' PSA Launches On Pornhub In All 50 States

Cannabis Media Council is set to launch its award-winning "I'm High Right Now" Public Service Announcement (PSA) across Pornhub in all 50 states, thanks to a partnership with TrafficJunky, a platform that enables companies to advertise cannabis.

"I'm High Right Now" is a playful, product-agnostic PSA that celebrates how older cannabis consumers are incorporating cannabis into their lifestyles.

• The campaign focuses on a demographic that has endured decades of cannabis prohibition and widespread anti-cannabis messaging, amplifying the perspective of the expanding community of middle-aged and older individuals who consume cannabis.
• The ad features a couple, highlighting how they turned to cannabis to reignite passion in the bedroom.

“The Cannabis Media Council continues to break barriers. First, by launching a pro-cannabis campaign that talks directly to our elders of the Baby Boomer audience about how they can thrive with cannabis," Amy Deneson, co-founder of the Cannabis Media Council, stated. "Next, by issuing industry standards for responsible cannabis advertising. Now, we are utilizing mediums and technology previously inaccessible to cannabis companies to strategically reach a valuable target audience of cannabis consumers.”

While "I'm High Right Now" marks the first pro-cannabis PSA ad to run on Pornhub in every state, the adult website has a proven history of being a helpful advertising medium for cannabis brands.

“Outlined in Full Spectrum: Guidelines for Responsible Cannabis Advertising (2023), an MSO utilized the TrafficJunky platform for a Pornhub-based ad campaign that served millions of impressions (17,808,986), and invited sky-high click-through rates (8.12%) at an extraordinary low cost-per-click ($0.01),” as Benzinga sources. “It exceeded the MSO’s performance goals, showing that adult as a category is a high-reach and high-value opportunity for cannabis brands.”

Read also: Pot Smoking Baby Boomers Are On The Rise, Why Are Scientists So Happy For Them? Hint: Benefits For The Aging Brain

“In the U.S., Every state has its laws and guidelines for advertising cannabis online, and most platforms don’t accept cannabis campaigns; that is a real challenge for the industry as a whole,” said Christopher Marra, sales director of TrafficJunky.

On November 18, the "I'm High Right Now" Pornhub activation will exclusively target the state of Michigan.

Read Next: Baby Boomers Turning To Weed En Masse, Say It Improves Memory And Mood: Doctors Agree, CNN Series Explores

Image by Brooke Cagle on Unsplash