The US Is The Largest Cannabis Market By Far But Entering Can Be Tricky – This SVP Shares Her Insights On Strategy

Ann Gillan Lefever, SVP of Corporate Affairs for Village Farms International, was a panelist at Benzinga’s Cannabis Capital Conference on Wednesday, September 27th.

Village Farms has decades of experience as a large-scale, controlled environment agriculture-based, vertically integrated supplier for plant-based consumer packaged goods companies. The company has more recently focused on opportunities in the cannabis and CBD categories in North America and selected markets internationally.

Ms. Lefever discussed the intricacies of timing a U.S. entry for those in the cannabis industry. 

Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here.