Organigram Holdings Inc. OGI OGI is relaunching cannabis brand Trailblazer. Featuring THCV gummies, CBG infused pre-rolls and a high-potency 1x0.5g pre-roll, Trailblazer will re-enter the market with a range of differentiated offerings.
The new Trailblazer portfolio consists of three new products, with additional products expected to be launched in Organigram’s upcoming fiscal year:
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Cherry Comfort: Diamonds + Distillate Infused THC+CBG Pre-rolls
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3 x 0.5g pre-rolls
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+30% THC; +5% CBG with a total cannabinoid potency of +35%
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Each half-gram cone is infused with THC + CBG distillate and THCA diamonds
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Zen Garden Grapefruit 2:1 THCV: THC Sugar-free Gummies
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4 sugar-free gummies
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5 mg of THCV and 2.5 mg THC per gummy
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THCV derived from whole flower grown in Moncton
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Made with natural flavors, THCV and THC distillate
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Dank Dreams: A Potent and Convenient Single Pre-roll
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0.5g pre-roll
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Curated Indica flower
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High potency with 22-26% THC
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“By understanding the unique preferences and aspirations of our Trailblazer target audience, we strived to create a deeply rewarding brand experience that fosters a sense of understanding, positivity, and empowerment. The brand positioning reflects the emotional aspirations of this consumer segment, reflecting a brand that is designed for a modern legal cannabis consumer. Trailblazer aims to create a positive and uplifting experience for its consumers, supporting them in their cannabis journey”, stated Megan McCrae, senior vice president, marketing and communications at Organigram.
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