Transforming The Cannabis Ad Space: Leafwire Unveils B2B Retargeting Audience

In an industry where diversity is its strength but can also be its biggest challenge, Leafwire has launched the largest retargeting audience in the Cannabis B2B industry. This new venture allows advertisers to purchase ads across more than 10,000 websites, such as CNN, ESPN and USA Today, specifically targeting the dynamic cannabis business community.

Navigating through the advertising landscape to reach the cannabis business community has traditionally been a conundrum. The variety of roles within the industry, from growers, budtenders and greenhouse builders to accountants, scientists and marketers, makes it a complex demographic to pin down.

Cannabis enthusiasts and consumers have platforms like Weedmaps, Leafly and Dutchie for accessibility. However, these platforms don't cater to the business community within the industry, which, until now, has been a significant gap in the marketplace.

Peter Vogel, CEO of Leafwire said, "We saw a gap in the marketplace and realized we needed a new way to reach the incredibly diverse cannabis industry. That led us to build the ′Leafwire B2B Cannabis Omnichannel."

In collaboration with MediaJel and one of the world's largest ad networks, Leafwire has assembled an impressive audience of cannabis business professionals, earning it the title of the largest re-targeting audience in the cannabis business industry. They achieved this by establishing partnerships with several cannabis news sites and some of the largest industry conferences.

This audience comprises more than 500,000 recognizable "digital fingerprints," extending its reach to more than 3.2 million devices, including phones, tablets and desktop computers. Now, the Leafwire B2B Cannabis Omnichannel has enabled targeted advertising that was previously deemed impossible.

Jake Litke, CEO of MediaJel, emphasized the importance of the precision enabled by this new venture: "The cornerstone of effective marketing is reaching the right audience at the right time. This is where the 'Leafwire B2B Cannabis Omnichannel' shines - it allows for a targeted approach that’s as precise as a well-located real estate investment."

With programmatic advertising, advertisers can show 500,000 impressions to their targeted audience for a relatively modest investment. As these campaigns run longer, they continuously improve, like a fine wine maturing with age, thus providing a more precise and efficient marketing strategy.