EXCLUSIVE: 'Supply Chain Infrastructures Need A Stronger Foundation,' Says Cannabis CEO

The 16th edition of the Benzinga Cannabis Capital Conference, the world's most successful cannabis business event, is set to take place at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. The event is known for deal-making, capital raising, and M&A in the cannabis industry.

Among the distinguished participants is Michael Johnson, CEO of Metrc, who will be speaking on a panel titled "Consolidation of the Supply Chain: Identifying the Advantages & Tradeoffs" on April 12th at 10:50 am ET.

'Inadequate, Vulnerable And Fragile'

In recent years, global supply chain constructs have been exposed as inadequate, vulnerable, and fragile. Governments worldwide are now recognizing the need for a stronger foundation for supply chain infrastructures. Johnson highlights the importance of transparency and consumer safety in the U.S. cannabis industry, stating that these factors are "necessary to its survival" as more states and countries continue to legalize cannabis.

Johnson also emphasizes the crucial role of RFID track-and-trace tools in effectively regulating the cannabis sector. These tools provide a consistent and secure way to uniquely identify plants and products, even offering a model for various industries internationally.

Johnson says, "RFID track-and-trace tools have proven essential in effectively regulating the sector by providing a consistent and secure way to uniquely identify plants and products, even providing a model for various industries internationally."

At the Benzinga Cannabis Capital Conference, Johnson will be discussing the adaptive and flexible approach of using these technologies to reflect ever-evolving policies and ensure the strongest cannabis supply chains. He notes, "At Benzinga, I'm excited to discuss the adaptive and flexible approach of using these technologies to reflect ever-evolving policies and ensure the strongest cannabis supply chains."

The upcoming Benzinga Cannabis Capital Conference promises to be a valuable event for anyone interested in the cannabis industry, with industry leaders like Michael Johnson sharing their expertise on crucial topics like supply chain consolidation. Secure your tickets now, as prices are set to surge very soon.

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The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!


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