Flora Growth Marks 2021 Close with Product Diversification and Market Expansion

  • Flora Growth recently expanded into Mexico and Spain with its Mind Naturals and Awe CBD skincare brands
  • Additionally, the company ventured into the dry herb market through Vessel brand, its wholly-owned subsidiary
  • The recent licensing agreement with Tonino Lamborghini marks Flora Growth’s aggressive product diversification plan that has defined its 2021 calendar year
  • All the decisions and moves made by the company so far have been geared toward growing the company’s market share, expanding its market reach, and increasing value for its shareholders

Flora Growth FLGC completed its first traditional cannabis Initial Public Offering (“IPO”) in May 2021. Within seven months, the company has embarked on an aggressive market expansion and product diversification plan geared toward stamping its position within the cannabis brand space and creating value for its shareholders.

Its latest move was expanding into Mexico and Spain with its Mind Naturals and Awe CBD skincare brands (https://cnw.fm/GZRvY). These products, targeted toward younger consumers and the prestige market respectively, incorporate present-day consumers’ expectations by…

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NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

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The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. The content was purely for informational purposes only and not intended to be investing advice.

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