Comedian and podcaster Joe Rogan is launching a new CBD beverage in partnership with an energy drink company Kill Cliff.
Flaming Joe is a spicy jalapeño pineapple combination containing 25 milligrams of CBD, coming from 125 milligrams of broad-spectrum hemp, B-vitamins, electrolytes, and plant extracts.
The new beverage is with no sugar and without artificial ingredients, the Atlanta-based company confirmed. It’s available to order online.
“It’s amazing how much good you can get out of a 24-kilogram kettlebell and a can of Kill Cliff CBD,” stated Rogan, a well-known CBD advocate.
John Timar, Kill Cliff’s president, said Friday that collaboration with Rogan was “a really cool experience” for them.
The producer of all-natural performance beverages debuted on the CBD market last year by launching KILL CLIFF CBD.
“Kill Cliff is by far the best tasting and healthiest energy drink available,” John Brenkus, the company’s CMO, disclosed. “I’m honored to be part of the clean energy drink company that is literally disrupting the industry.” Brenkus, the six-time Emmy-Award winning creator, host, and producer of ESPN Sport Science, joined Kill Cliff in February.
Courtesy image
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!