The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
Low-calorie alcoholic drinks have been surging in popularity across the U.S. And Michigan-based company Happi is taking this new trend and kicking it up a notch.
Launching soon in Michigan is Happi’s line of cannabis-infused sparkling water. This brightly packaged 8.4 ounce can contains the equivalent of about one serving of alcohol.
This alcohol alternative for health-conscious consumers will be available in three flavors: Pomegranate & Hibiscus, Lemon & Elderflower, and Raspberry & Honeysuckle.
“Within a generation, we believe microdosed infused beverages will be a completely mainstream alternative to alcohol,” said Joe Reynolds, Founder of Happi. “Soon, families will arrive at holidays with infused beverages along with wine and backyard barbeques will soon have coolers full of infused beverages next to the beer and soda.”
Reynolds will be speaking at Benzinga’s upcoming Virtual Cannabis Capital Conference.
The Cannabis Capital Conference serves as a meeting ground for cannabis entrepreneurs, traders and investors. Happi will be joining the line-up to discuss a $1 million investment opportunity in their company ahead of their launch.
“Over time, as normalization spreads, infused beverages will take a meaningful slice of business away from alcohol's $250 billion North American sales and will be the top-selling category within cannabis.”
To learn more about Happi and its upcoming opportunities, you can sign up for Benzinga’s Cannabis Capital Conference by clicking here.
The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.
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