Market Overview

New Frontier Data COO: Cannabis Companies Need 'Real Reasons' For Mergers

Share:
New Frontier Data COO: Cannabis Companies Need 'Real Reasons' For Mergers

Acronyms like THC and CBD aren't enough to create a brand, New Frontier Data COO Gary Allen said Tuesday at the Benzinga Cannabis Capital Conference in Chicago.

Brands must go further in their marketing and brand development, he said in a keynote. 

"We have to do some things in this industry, just like every other mature market. We have to bank. We have to standardize," Allen said. 

New Frontier is one of many brands at the conference in the midst of significant M&A activity, the COO said. 

The cannabis data company announced the acquisition of Zefyr Oct. 9 and the acquisition of Civilized one day later.  

More brands are likely to merge as legalization continues, Allen said — but they shouldn't unless there's a viable reason to do so. 

"We have to have real reasons for our companies to come together, operate together ... with an agency, and then obviously succeed."

Related Links:

New Frontier Data Announces Plans To Acquire Civilized Worldwide

New Frontier Data Study Deepens Understanding Of California Cannabis Cultivation Epicenter, Humboldt County

Photo by Asa Barron Photography. 

Posted-In: Benzinga Cannabis Capital Conference Cannabis Capital Conference Gary Allen New Frontier DataCannabis News Events Markets Best of Benzinga

 

Related Articles

View Comments and Join the Discussion!

Cannabis Movers

Sign up for our secret cannabis newsletter!
Never miss out on the breaking news in the Cannabis Industry!

16 Stocks With The Highest Long-Term Sales Growth Rate

Migraines And Marijuana: The Science