It's Not Your Imagination – Rents Are Going Up – Zillow Study Shows Renters Must Earn $100K Per Year In Twice As Many Cities As They Did In 2020

Cash-strapped Americans hoping the instability in the stock market might help bring down residential rents just got some bad news. Zillow's April 2025 Rental Market Report  clearly shows that America's housing affordability crisis is worsening. According to the study, the number of cities where renters must earn $100,000 per year to afford the rent has doubled since 2020.

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If that weren't bad enough, the report also showed that average renters must earn $20,000 per year more than they did in 2020 to afford 2025 rents. In simple terms, this means the high rents causing people to move out of markets like New York and Los Angeles are spreading to other parts of the country. The cities where average rents are so high that affording them requires a six-figure income are:

  •  Boston
  •  New York City
  •  Miami
  •  San Francisco
  •  San Jose, California
  •  Los Angeles
  •  Riverside, California
  •  San Diego

Los Angeles, Riverside, San Diego, and Miami are the newest additions to the $100,000 list since 2020. The spiraling rents are common in both the single-family and multi-family real estate sectors. Zillow's report shows the average rent for a "typical U.S. apartment" has increased by 28.7% to $1,858 since 2020, while the rent for single-family homes has increased by 42.9% to $2,256 during the same period.

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By contrast, Zillow's data also estimates America's median household income has grown to roughly $82,000 since 2020. That's a 22% increase, but it's still insufficient to keep pace with the rent hikes during the same period. Based on Zillow's figures, a family or renter making America's median income would have had to spend 29.2% of their monthly earnings to rent an apartment in April. That's up from 27.4% in 2020.

In either case, landlords prefer tenants with an income-to-rent ratio of 3:1 when processing rental applications. It's easy to look at that and assume that tenants spending an average of 29.2% of their income on rent isn't the end of the world. However, it's important to remember that many renters also struggle with other financial obligations, such as student loan debt, credit card debt, or both.

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When you add those expenses to the rent, it becomes difficult for renters to put money aside to invest or purchase a home.  That could potentially leave millions of Americans stuck in a vicious cycle where they become perpetual renters. Even Americans who earn the $100,000-plus annual income required to afford apartments in America's most expensive cities are hard pressed to afford homes there.

On the other hand, it's an ideal situation for many residential real estate investors or REIT shareholders. The existence of a permanent tenant base would allow them to lock in passive income streams for many years to come. However, they may not be able to bank on continued increases in their returns. Even if renters' inability to buy permanently locks them into renting, landlords can't raise rents in perpetuity if salaries aren't growing at a proportional rate.

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