Thomson Reuters To Acquire Digital Content Management Company Imagen

Thomson Reuters is set to acquire Imagen, a digital content asset management company, for an undisclosed amount, aiming to expand its agency business to new customers, Reuters reports.

Expanding Agency Business

According to Reuters, Britain-based Imagen, which owns the Screenocean video distribution platform, operates digital content libraries for sports, media, and business companies including Premier League soccer and Major League Baseball. Imagen will become a part of the Reuters News division.

Adapting to Streaming Video Businesses

The acquisition is part of a plan to serve more clients as they expand their streaming video businesses. “Our belief is that our agency business needs to evolve to be a tech-enabled content delivery (business),” Reuters President Paul Bascobert said in an interview.

Enhancing Media Asset Management Services

“With the addition of Imagen, clients will have the ability to seamlessly add media asset management services to store, manipulate, permission, distribute and monetize all their visual content,” Bascobert added in a prepared statement, as noted by Reuters.

Continued Investments and Acquisitions

The deal follows Thomson Reuters’ recent agreement to buy Casetext, a California-based AI company that aids legal professionals in research, analysis, and document preparation using generative AI, for $650 million. Thomson Reuters has earmarked $10 billion for acquisitions and about $100 million per year in investments in AI capabilities, according to Reuters.

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