High-rolling investors have positioned themselves bullish on Zeta Global Holdings ZETA, and it's important for retail traders to take note. \This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in ZETA often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 10 options trades for Zeta Global Holdings. This is not a typical pattern.
The sentiment among these major traders is split, with 60% bullish and 30% bearish. Among all the options we identified, there was one put, amounting to $57,257, and 9 calls, totaling $637,763.
Projected Price Targets
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $10.0 to $30.0 for Zeta Global Holdings over the last 3 months.
Volume & Open Interest Trends
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Zeta Global Holdings's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Zeta Global Holdings's whale trades within a strike price range from $10.0 to $30.0 in the last 30 days.
Zeta Global Holdings Call and Put Volume: 30-Day Overview
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ZETA | CALL | SWEEP | BEARISH | 01/15/27 | $8.4 | $7.4 | $7.65 | $15.00 | $193.2K | 4.9K | 0 |
| ZETA | CALL | SWEEP | BULLISH | 01/16/26 | $4.4 | $4.2 | $4.4 | $17.50 | $138.6K | 4.8K | 401 |
| ZETA | CALL | SWEEP | BEARISH | 08/29/25 | $1.0 | $0.95 | $0.95 | $19.00 | $73.7K | 3.1K | 937 |
| ZETA | CALL | SWEEP | BEARISH | 08/29/25 | $0.9 | $0.85 | $0.85 | $19.00 | $58.9K | 3.1K | 3.6K |
| ZETA | PUT | SWEEP | BULLISH | 10/17/25 | $2.05 | $2.0 | $2.0 | $20.00 | $57.2K | 412 | 292 |
About Zeta Global Holdings
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing.
Having examined the options trading patterns of Zeta Global Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
Present Market Standing of Zeta Global Holdings
- Trading volume stands at 5,946,097, with ZETA's price up by 1.09%, positioned at $18.49.
- RSI indicators show the stock to be may be approaching overbought.
- Earnings announcement expected in 80 days.
Professional Analyst Ratings for Zeta Global Holdings
4 market experts have recently issued ratings for this stock, with a consensus target price of $22.5.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Goldman Sachs has decided to maintain their Neutral rating on Zeta Global Holdings, which currently sits at a price target of $18. * Consistent in their evaluation, an analyst from B of A Securities keeps a Buy rating on Zeta Global Holdings with a target price of $24. * An analyst from Canaccord Genuity has decided to maintain their Buy rating on Zeta Global Holdings, which currently sits at a price target of $28. * An analyst from Morgan Stanley persists with their Equal-Weight rating on Zeta Global Holdings, maintaining a target price of $20.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Zeta Global Holdings with Benzinga Pro for real-time alerts.
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