Financial giants have made a conspicuous bearish move on Booking Holdings. Our analysis of options history for Booking Holdings BKNG revealed 60 unusual trades.
Delving into the details, we found 28% of traders were bullish, while 51% showed bearish tendencies. Out of all the trades we spotted, 16 were puts, with a value of $645,667, and 44 were calls, valued at $20,951,703.
What's The Price Target?
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $3600.0 and $6500.0 for Booking Holdings, spanning the last three months.
Analyzing Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $3600.0 to $6500.0 over the preceding 30 days.
Booking Holdings Option Activity Analysis: Last 30 Days
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | SWEEP | BEARISH | 12/18/26 | $2132.0 | $2096.0 | $2096.0 | $3600.00 | $3.1M | 129 | 109 |
| BKNG | CALL | SWEEP | BEARISH | 12/18/26 | $2128.0 | $2096.0 | $2096.0 | $3600.00 | $3.1M | 129 | 109 |
| BKNG | CALL | SWEEP | BEARISH | 12/18/26 | $2132.0 | $2096.0 | $2096.0 | $3600.00 | $3.1M | 129 | 94 |
| BKNG | CALL | SWEEP | BEARISH | 12/18/26 | $2128.0 | $2096.0 | $2096.0 | $3600.00 | $1.0M | 129 | 129 |
| BKNG | CALL | TRADE | BULLISH | 12/18/26 | $2090.0 | $2053.0 | $2090.0 | $3600.00 | $836.0K | 129 | 40 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Booking Holdings's Current Market Status
- With a volume of 114,311, the price of BKNG is down -1.57% at $5293.32.
- RSI indicators hint that the underlying stock may be overbought.
- Next earnings are expected to be released in 72 days.
Professional Analyst Ratings for Booking Holdings
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $5373.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from BMO Capital persists with their Outperform rating on Booking Holdings, maintaining a target price of $5700. * An analyst from JMP Securities persists with their Market Outperform rating on Booking Holdings, maintaining a target price of $5700. * Maintaining their stance, an analyst from Baird continues to hold a Outperform rating for Booking Holdings, targeting a price of $5700. * An analyst from Piper Sandler persists with their Neutral rating on Booking Holdings, maintaining a target price of $5077. * Maintaining their stance, an analyst from Wells Fargo continues to hold a Equal-Weight rating for Booking Holdings, targeting a price of $4692.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.
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