Deep-pocketed investors have adopted a bullish approach towards Williams-Sonoma WSM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in WSM usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 13 extraordinary options activities for Williams-Sonoma. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 38% leaning bullish and 30% bearish. Among these notable options, 7 are puts, totaling $723,900, and 6 are calls, amounting to $353,112.
Predicted Price Range
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $70.0 and $200.0 for Williams-Sonoma, spanning the last three months.
Volume & Open Interest Trends
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Williams-Sonoma's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Williams-Sonoma's whale activity within a strike price range from $70.0 to $200.0 in the last 30 days.
Williams-Sonoma Call and Put Volume: 30-Day Overview
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WSM | PUT | TRADE | BULLISH | 09/19/25 | $15.6 | $13.8 | $13.8 | $130.00 | $207.0K | 3 | 150 |
| WSM | PUT | SWEEP | NEUTRAL | 05/16/25 | $22.4 | $19.2 | $20.7 | $160.00 | $207.0K | 294 | 100 |
| WSM | CALL | SWEEP | BULLISH | 04/17/25 | $2.95 | $2.5 | $2.5 | $145.00 | $89.7K | 2 | 381 |
| WSM | PUT | TRADE | BEARISH | 04/17/25 | $28.0 | $25.5 | $27.7 | $165.00 | $83.1K | 635 | 35 |
| WSM | CALL | TRADE | BEARISH | 06/20/25 | $15.3 | $14.8 | $14.8 | $135.00 | $71.0K | 107 | 48 |
About Williams-Sonoma
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Williams-Sonoma's Current Market Status
- Trading volume stands at 4,387,014, with WSM's price down by -14.25%, positioned at $141.5.
- RSI indicators show the stock to be may be oversold.
- Earnings announcement expected in 48 days.
Professional Analyst Ratings for Williams-Sonoma
5 market experts have recently issued ratings for this stock, with a consensus target price of $185.2.
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