RH's Options Frenzy: What You Need to Know

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Investors with a lot of money to spend have taken a bearish stance on RH RH.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with RH, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 25 uncommon options trades for RH.

This isn't normal.

The overall sentiment of these big-money traders is split between 28% bullish and 40%, bearish.

Out of all of the special options we uncovered, 15 are puts, for a total amount of $2,152,710, and 10 are calls, for a total amount of $754,800.

Projected Price Targets

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $160.0 to $300.0 for RH over the last 3 months.

Analyzing Volume & Open Interest

Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for RH's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of RH's whale trades within a strike price range from $160.0 to $300.0 in the last 30 days.

RH Option Activity Analysis: Last 30 Days

Noteworthy Options Activity:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
RH PUT TRADE NEUTRAL 01/16/26 $19.3 $18.0 $18.7 $160.00 $1.4M 179 750
RH CALL TRADE BEARISH 11/15/24 $32.0 $31.5 $31.5 $300.00 $315.0K 116 100
RH CALL TRADE BULLISH 05/24/24 $7.5 $5.9 $7.1 $270.00 $177.5K 59 250
RH PUT TRADE NEUTRAL 06/21/24 $28.3 $26.9 $27.5 $280.00 $165.0K 600 66
RH PUT SWEEP BEARISH 07/19/24 $20.2 $19.8 $20.2 $250.00 $86.8K 3 44

About RH

RH is a luxury retailer operating in the $134 billion domestic furniture and home furnishing industry. The firm offers merchandise across many categories including furniture, lighting, textiles, bath, decor, children, and is growing the presence of its hospitality business (with 16 restaurant locations). RH innovates, curates, and integrates products, categories, services, and businesses across channels and brand extensions (RH Modern and Waterworks, for example). RH is fully integrated across channels, and is positioned to broaden its total addressable market over the next decade by expanding abroad, and with its World of RH digital platform (highlighting offerings outside of home furnishings), along with future offerings in color, bespoke furniture, architeture, media, and more.

In light of the recent options history for RH, it's now appropriate to focus on the company itself. We aim to explore its current performance.

Where Is RH Standing Right Now?

  • Currently trading with a volume of 999,036, the RH's price is down by -5.14%, now at $259.97.
  • RSI readings suggest the stock is currently is currently neutral between overbought and oversold.
  • Anticipated earnings release is in 13 days.

What Analysts Are Saying About RH

Over the past month, 1 industry analysts have shared their insights on this stock, proposing an average target price of $320.0.

  • In a cautious move, an analyst from Wedbush downgraded its rating to Neutral, setting a price target of $320.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for RH with Benzinga Pro for real-time alerts.

Market News and Data brought to you by Benzinga APIs
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Posted In: OptionsMarketsBZI-UOA
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