Spotlight on Ulta Beauty: Analyzing the Surge in Options Activity

Financial giants have made a conspicuous bullish move on Ulta Beauty. Our analysis of options history for Ulta Beauty ULTA revealed 8 unusual trades.

Delving into the details, we found 50% of traders were bullish, while 25% showed bearish tendencies. Out of all the trades we spotted, 4 were puts, with a value of $227,100, and 4 were calls, valued at $147,270.

Projected Price Targets

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $375.0 to $470.0 for Ulta Beauty over the last 3 months.

Analyzing Volume & Open Interest

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Ulta Beauty's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Ulta Beauty's whale activity within a strike price range from $375.0 to $470.0 in the last 30 days.

Ulta Beauty Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
ULTA PUT SWEEP BEARISH 09/20/24 $59.4 $57.7 $58.28 $445.00 $81.8K 55 7
ULTA PUT TRADE NEUTRAL 09/20/24 $79.1 $77.6 $78.47 $470.00 $78.4K 44 20
ULTA CALL TRADE BULLISH 06/21/24 $24.1 $23.4 $24.0 $390.00 $48.0K 14 36
ULTA PUT SWEEP BULLISH 09/20/24 $58.9 $57.7 $58.1 $445.00 $40.6K 55 0
ULTA CALL SWEEP BULLISH 06/21/24 $23.7 $23.2 $23.7 $390.00 $37.9K 14 16

About Ulta Beauty

With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Following our analysis of the options activities associated with Ulta Beauty, we pivot to a closer look at the company's own performance.

Current Position of Ulta Beauty

  • Trading volume stands at 227,310, with ULTA's price down by -1.01%, positioned at $393.38.
  • RSI indicators show the stock to be may be oversold.
  • Earnings announcement expected in 24 days.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Ulta Beauty options trades with real-time alerts from Benzinga Pro.

Market News and Data brought to you by Benzinga APIs
Date of Trade
Strike Price
Posted In: OptionsMarketsBZI-UOA
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!