Decoding Ulta Beauty's Options Activity: What's the Big Picture?

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Investors with a lot of money to spend have taken a bearish stance on Ulta Beauty ULTA.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ULTA, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 10 uncommon options trades for Ulta Beauty.

This isn't normal.

The overall sentiment of these big-money traders is split between 30% bullish and 40%, bearish.

Out of all of the special options we uncovered, 5 are puts, for a total amount of $159,237, and 5 are calls, for a total amount of $175,640.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $310.0 to $520.0 for Ulta Beauty over the recent three months.

Volume & Open Interest Development

Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Ulta Beauty's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Ulta Beauty's substantial trades, within a strike price spectrum from $310.0 to $520.0 over the preceding 30 days.

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Ulta Beauty Option Activity Analysis: Last 30 Days

Biggest Options Spotted:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
ULTA CALL TRADE NEUTRAL 06/07/24 $24.3 $22.5 $23.4 $400.00 $70.2K 0 0
ULTA PUT SWEEP BULLISH 09/20/24 $4.5 $4.4 $4.5 $310.00 $44.6K 26 168
ULTA PUT TRADE BEARISH 06/21/24 $21.2 $20.9 $21.2 $410.00 $29.6K 258 15
ULTA PUT SWEEP BULLISH 09/20/24 $4.6 $4.4 $4.4 $310.00 $29.0K 26 2
ULTA PUT TRADE BEARISH 05/17/24 $32.2 $30.1 $31.45 $435.00 $28.3K 414 8

About Ulta Beauty

With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

In light of the recent options history for Ulta Beauty, it's now appropriate to focus on the company itself. We aim to explore its current performance.

Ulta Beauty's Current Market Status

  • With a trading volume of 307,456, the price of ULTA is down by -0.68%, reaching $403.63.
  • Current RSI values indicate that the stock is may be oversold.
  • Next earnings report is scheduled for 24 days from now.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Ulta Beauty, Benzinga Pro gives you real-time options trades alerts.

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Market News and Data brought to you by Benzinga APIs
Date of Trade
ticker
Put/Call
Strike Price
DTE
Sentiment
Posted In: OptionsMarketsBZI-UOA
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