Check Out What Whales Are Doing With BKNG

Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 17 uncommon options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 52% bullish and 47%, bearish.

Out of all of the special options we uncovered, 3 are puts, for a total amount of $126,380, and 14 are calls, for a total amount of $2,050,773.

Latest Startup Investment Opportunities:

Expected Price Movements

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $2100.0 to $4100.0 for Booking Holdings over the last 3 months.

Volume & Open Interest Trends

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale activity within a strike price range from $2100.0 to $4100.0 in the last 30 days.

Booking Holdings Call and Put Volume: 30-Day Overview

Largest Options Trades Observed:

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Booking Holdings

• With a trading volume of 27,079, the price of BKNG is down by -0.24%, reaching $3552.76.
• Current RSI values indicate that the stock is may be approaching overbought.
• Next earnings report is scheduled for 17 days from now.

What Analysts Are Saying About Booking Holdings

Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $4012.0.

• An analyst from Mizuho persists with their Buy rating on Booking Holdings, maintaining a target price of $4250.
• Reflecting concerns, an analyst from Wedbush lowers its rating to Outperform with a new price target of $3850.
• Consistent in their evaluation, an analyst from Goldman Sachs keeps a Neutral rating on Booking Holdings with a target price of $3610.
• Reflecting concerns, an analyst from BMO Capital lowers its rating to Outperform with a new price target of $4150.
• An analyst from Oppenheimer has decided to maintain their Outperform rating on Booking Holdings, which currently sits at a price target of $4200.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.