AppFolio Chief Executive Officer Trades $1.11M In Company Stock

Making a noteworthy insider sell on September 15, William Shane Trigg, Chief Executive Officer at AppFolio (NASDAQ:APPF), is reported in the latest SEC filing.

What Happened: Trigg's decision to sell 4,000 shares of AppFolio was revealed in a Form 4 filing with the U.S. Securities and Exchange Commission on Monday. The total value of the sale is $1,107,786.

At Tuesday morning, AppFolio shares are down by 0.0%, trading at $280.22.

Discovering AppFolio: A Closer Look

AppFolio Inc provides cloud-based software solutions for the real estate industry. Its property management software offers property managers an end-to-end solution to their business needs. The group's products include cloud-based property management software (Appfolio Property Manager). Its solutions are AppFolio Property Manager Core, AppFolio Property Manager Plus, and AppFolio Property Manager Max. It also offers value-added services, such as screening, risk mitigation, and electronic payment services. Its markets are Single-Family, Multifamily, Student Housing, Affordable Housing, Community Associations, Commercial, and Investment Management. The business activity of the firm predominantly functions in the United States and it generates revenue in the form of subscription fees.

Financial Milestones: AppFolio's Journey

Positive Revenue Trend: Examining AppFolio's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 19.35% as of 30 June, 2025, showcasing a substantial increase in top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Information Technology sector.

Insights into Profitability:

  • Gross Margin: The company shows a low gross margin of 64.42%, suggesting potential challenges in cost control and profitability compared to its peers.

  • Earnings per Share (EPS): With an EPS below industry norms, AppFolio exhibits below-average bottom-line performance with a current EPS of 1.0.

Debt Management: With a below-average debt-to-equity ratio of 0.09, AppFolio adopts a prudent financial strategy, indicating a balanced approach to debt management.

Insights into Valuation Metrics:

  • Price to Earnings (P/E) Ratio: AppFolio's P/E ratio of 50.58 is below the industry average, suggesting the stock may be undervalued.

  • Price to Sales (P/S) Ratio: With a relatively high Price to Sales ratio of 11.9 as compared to the industry average, the stock might be considered overvalued based on sales performance.

  • EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): At 61.54, AppFolio's EV/EBITDA ratio reflects a below-par valuation compared to industry averages signalling undervaluation

Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.

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The Relevance of Insider Transactions

Insightful as they may be, insider transactions should be considered alongside a thorough examination of other investment criteria.

Exploring the legal landscape, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated by Section 12 of the Securities Exchange Act of 1934. This encompasses executives in the c-suite and major hedge funds. These insiders are required to report their transactions through a Form 4 filing, which must be submitted within two business days of the transaction.

Highlighted by a company insider's new purchase, there's a positive anticipation for the stock to rise.

But, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.

Cracking Transaction Codes

In the domain of transactions, investors frequently turn their focus to those taking place in the open market, as meticulously outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.

Check Out The Full List Of AppFolio's Insider Trades.

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