Ferrari designs, engineers and manufactures some of the world's most expensive luxury cars. With supply carefully controlled to be below demand and a brand steeped in decades of motor racing history, a Ferrari is viewed as a status symbol. In 2023, the company sold 13,663 vehicles at an average price over EUR 400,000 with more than 70% of its vehicles being sold to existing Ferrari clients. Eighty-six percent of revenue is generated from sales of cars and spare parts, 10% from sponsorship linked to its racing activities, and the remainder sourced from its captive finance company. In 2023, the Europe, Middle East, and Africa region accounted for 48% of revenue, the Americas was 30%, China was 10%, and rest of Asia was 13%.