Innovation, Integrity, Passion: The Core Values Fueling Old City Media's Success

The fundamental principles that guide any organization, known as core values, play a pivotal role in steering actions and determining success. They bring teams together, influence decisions, and nurture a culture that aligns with a shared purpose, shaping the identity of the organization and reinforcing its dedication to excellence.

Take Old City Media, a global marketing agency led by Ray Sheehan, specializing in immersive experiential marketing. This agency connects brands with their target audiences through community programs, retail partnerships, local grocery stores, and large scale events. 

In the rapidly evolving world of marketing, Old City Media distinguishes itself with innovative campaigns that transform traditional approaches. It captivates audiences through memorable and interactive experiences.

At Old City Media, three core values—innovation, integrity, and passion—act as the driving forces behind their success. These values guide their operations, shaping plans and projects with a commitment to innovative and ethical methods.

1. Innovation

As businesses innovate to survive, it steers organizations toward effective solutions within the dynamic marketing industry. It serves as a catalyst for exploring new methods that transform brand engagements and create impactful experiences that resonate deeply with the audiences.

Old City Media exemplifies this commitment to innovation, earning recognition such as the Stellar Business Award for Most Innovative Business. A standout among their innovative solutions is the GIFT Program, a strategic response to the challenges posed by the deadly pandemic in 2020.

2. Integrity

Shifting gears, integrity is a guiding force in a company's commitment to Corporate Social Responsibility (CSR) campaigns. The process allows for the selection of causes that are in line with the company’s identity and values. This guarantees that the company's efforts genuinely contribute to meaningful change.

Integrity is more than a guiding principle within Old City Media’s operations; it’s a commitment to ethical practices across every facet of the agency. This sincerity and openness foster trust, earning admiration from stakeholders and solidifying the agency’s reputation for moral behavior within the industry.

Notably, Old City Media seamlessly integrates the Trauma Survivors Foundation into its events. It highlights the company’s dedication to honesty and accountability through transparent communication about the impact of these initiatives and the allocation of funds.

3. Passion

Passion emerges as a driving force within experiential marketing, igniting a true connection between brands and consumers. It fuels the creativity behind events that transcend conventional advertising, leaving a lasting impression on the participants.

Old City Media’s passion is tangible in its dedication to crafting multi-sensory encounters engaging all five senses. This ensures that each activation becomes transformative for visitors. Beyond conventional advertising, they thoughtfully curate events, leaving unforgettable impressions highlighted in the visual journey displayed on their website spanning two decades.

In essence, the journey of Old City Media is defined by accomplishments and the seamless harmony between core values and actions. The agency’s commitment to innovation, integrity, and passion continues to shape its endeavors, leaving an indelible mark in experiential marketing while upholding ethical practices and respect for all.

This post was authored by an external contributor and does not represent Benzinga’s opinions and has not been edited for content. This contains sponsored content and is for informational purposes only and not intended to be investing advice.