According to the report, Benioff described Twitter as an "unpolished jewel and a "great brand." The executive believes there is tons of untapped potential in Twitter's business. The report also stated that Benioff has been building a case for Salesforce's investors and other key members as to why it should acquire Twitter.
However, sources familiar with the matter told Benzinga Pro Wednesday morning that Salesforce's largest holder, Fidelity Management, said it wouldn't be happy if Salesforce was to purchase Twitter.
Fidelity believes that such a deal is not in the best interest of shareholders, according to the sources.
4 Key Facts To Consider
Bob Peck of SunTrust Robinson Humphrey offered his take on WSJ report. In his research report, Peck noted:
Bottom line, Peck stated that the "underperforming fundamentals and potential of a failed sales process create too much downside risk."
Shares remain Neutral rated with an unchanged $18 price target.
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