"The Nathan's Famous Fourth of July International Hot Dog Eating Contest is an iconic U.S. tradition that personifies American competition," said Ezra Kucharz, chief business officer of DraftKings. "We are proud to have partnered with Major League Eating to offer people everywhere the opportunity to engage with such a classic event."
On a typical July 4th, tens of thousands converge on the corner of Surf and Stillwell avenues in Coney Island to watch the event in person. While such an in-person gathering is not possible this year, the contest will be broadcast on ESPN for all to see beginning at 12 noon ET.
As it has for years, Nathan's Famous will donate 100,000 Nathan's Famous hot dogs to Food Bank for New York City prior to the event. This year, the contest will be dedicated to raising funds for food banks and to raising awareness for food bank needs. The contest will also be used as a platform to honor essential workers, who continue to serve the public despite risks to themselves during this pandemic.
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