NEW YORK, Aug. 3, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York web design firm within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
It used to be before anything was published teams of people would review, edit, fact-check and essentially make sure that articles met industry standards. With the rise of the web and online publishing, many of those jobs have disappeared leaving it to the content creator or content manager to cover all those bases. Unfortunately, that has lead to mistakes being made and things being overlooked as younger, less experienced creators and managers are not always aware of certain aspects that should always be reviewed prior to publication. Today the NY based web design company, Lounge Lizard, shares Critical Things to do before Publishing Content.
- Optimize for keyword search. If you want your content seen by a lot of people, then you need to optimize it for the keywords that people are using to search for information. If people are searching for how to make PowPow and you write an article on how to make PowPow then you certainly need to include PowPow as a primary keyword. You can use keyword research to find which terms are popular and highly searched which then leads to ideas for content so that the keywords are used in a natural, relevant fashion.
- Use searchable headlines. Vague or mysterious titles are great for books and movies, but not for content that you want people to find and click on. Headlines should include a keyword or two, be compelling, and provide enough information at a glance so people can determine if your content has the potential to provide them the information they want or need.
- Use content breaks. With so much data and information available to us, people have adjusted reading habits. Now we tend to skim and scan, searching for exactly what interests us. Because of this our content needs to be broken up effectively by using headers, sub headers, bullet points, bold, italics and short paragraphs. Fun fact, Google's Developer Documentation Style Guide recommends the same thing!
- Include internal and external links. Internal and external links can help increase the user experience by providing additional relevant and helpful information within the scope of your content. External links should be high quality, credible sources that support your point. Good external links can help with rankings and build relationships with those entities. Internal links are a terrific way to nurture a lead by providing additional useful information and showcasing your authority on a subject.
- Make content sharable. All content should be sharable to help increase it's reach and usefulness. Using standard social media icons are the best way to accomplish this.
- Include images. Images can help provide content breaks and can provide added depth to content. You should always optimize images for fast loading and SEO.
- Proofread at least twice. Proofreading is a critical step and therefore should be done at least twice unless you have an editor or some person in a similar function reviewing all content.
- Include a CTA. You need a strong call-to-action to accompany every post to tell the consumer what to do or where to go next. The CTA should correspond to the current place the customer is within the sales funnel.
- Write a good Meta Description. Google has placed a big emphasis on quality and relevance for search results. A great meta description helps in this regard because it explains the focus on the content and contains your primary keyword or words. Write enticing descriptions that will make users click on your content but keep it under 160 characters.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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SOURCE Lounge Lizard
