Kohl's Analyst Drops Bear Stance On Vaccine Tailwinds, Activist Presence


Kohl's Corporation KSS announced better-than-expected quarterly results Tuesday, driven mainly by upbeat gross margins.

Recent COVID-19 vaccine developments provide tailwinds for the company, according to Gordon Haskett.

The Kohl's Analyst: Chuck Grom upgraded Kohl's from Underperform to Hold and announced a $28 price target. 

The Kohl's Thesis: Although the department store space continues to face challenges, the company has several strategic initiatives that could lead to top- and bottom-line growth through 2021, Grom said in an upgrade note.

"The presence of both Ancora Advisors and Legion as shareholders has created some pressure on the C-Suite up in Menomonee Falls," the analyst said.

Both activist investors were part of the team that proposed changes at Bed Bath & Beyond Inc. BBBY in April 2019, he said. 

“While we don’t think there are any 'silver bullets' to correcting Kohl’s multi-year traffic drought overnight ... we do think that a focus on loyalty and leaning into categories of strength (vs. legacy areas of weakness) seems appropriate,” he said. 

KSS Price Action: Shares of Kohl's were down 1.88% at $28.65 at last check Wednesday. 

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Posted In: Analyst ColorUpgradesPrice TargetAnalyst RatingsChuck GromGordon Haskett