Market Overview

Facebook Rolls Out A Redesign To Emphasize Groups

Facebook Rolls Out A Redesign To Emphasize Groups

Facebook, Inc. (NASDAQ: FB) introduced a redesign to its platform that better emphasizes its groups. The change is part of what Facebook CEO Mark Zuckerberg said is a renewed focus on "making communities as central as friends."

What Happened

Zuckerberg acknowledged in his presentation the social media company doesn't have "the strongest reputation on privacy" and this marks a milestone in changing the way management runs the company.

Groups intend to keep people in touch with either long-distance friends or connect with strangers that have similar interests or passions. Facebook's platform will recommend groups to users based on specific interests.

Some of the new privacy features included in groups include an individual can request an administrator post on their behalf.

Why It's Important

Tigress Financial Partners' Ivan Feinseth said in his daily newsletter Facebook has yet to see any notable slowdown in advertising revenue growth despite concerning media headlines related to privacy. The company's momentum could be fueled by continued investments in artificial intelligence and related technologies to increase the platform's functionality, which in return yields improved monetization.

Facebook's status as being a leading innovator remains unchanged and it stands to continue benefiting from increases in digital advertising spending, the analyst wrote.

What's Next

Feinseth believes Facebook's stock has room for "significant upside" over time and investors should be buyers at current levels.

Facebook's stock closed Tuesday's session at $193.40 per share.

Related Links:

Investors Give Facebook's Quarter A Thumbs Up; What Does The Street Think?

Facebook's Product And WhatsApp Chiefs Are Leaving, Analysts Say It's Consistent With Transition Towards Privacy

Latest Ratings for FB

Oct 2020Truist SecuritiesMaintainsBuy
Oct 2020Wells FargoMaintainsOverweight
Oct 2020MizuhoMaintainsBuy

View More Analyst Ratings for FB
View the Latest Analyst Ratings


Related Articles (FB)

View Comments and Join the Discussion!

Posted-In: Bloomberg Facebook GroupsAnalyst Color News Top Stories Analyst Ratings Tech Media Best of Benzinga

Latest Ratings

YEXTDA DavidsonMaintains20.5
BYDB of A SecuritiesMaintains47.0
SAICMorgan StanleyMaintains98.0
PVHMorgan StanleyMaintains104.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at