Market Overview

Cowen: Columbia Sportswear's Share Price Doesn't Reflect Portfolio Strength

Cowen: Columbia Sportswear's Share Price Doesn't Reflect Portfolio Strength

Columbia Sportswear Company (NASDAQ: COLM) shares are up over 26 percent year-to-date, but the company's brand portfolio is underappreciated, according to Cowen. 

The Analyst 

Cowen analyst John Kernan upgraded Columbia Sportswear from Market Perform rating to Outperform and raised the price target from $90 to $103.

The Thesis

Consensus estimates for Columbia Sportswear are are too conservative heading into next year, and the company is set for its next leg of upside on the basis of its innovation and Project Connect, the company’s plan to adjust to retail's “accelerating structure change," Kernan said in the upgrade note. (See the analyst's track record here.) 

The Columbia brand grew by 18 percent in the first half of 2018, largely driven by product replenishment and direct-to-consumer, which saw 23-percent growth in the same time period, the analyst said. 

The rollout of Project Connect will be ongoing into the second half of the year and enable Columbia to focus on its strategic priorities of driving global brand awareness, expanding direct-to-consumer sales, optimizing its organization and enhancing the consumer and digital experience, Kernan said. 

The brand's inventory flow continues to improve significantly, growing just 2 percent on first half 2018 sales while sales grew 14 percent, the analyst said.

The strength of Columbia’s portfolio is not reflected in its valuation, and the company’s debt-free balance sheet makes further acqusitions — similar to Prana and Sorel — possible, he said. 

Cowen is modeling $6 in EPS potential by 2022. 

Price Action

Columbia shares were trading up 1.54 percent to $91.45 at the time of publication Wednesday.

Related Links:

Columbia Sportswear Downgraded Ahead Of Q2 Print

This Small Olympic Outfitter Outperformed Nike And Under Armour

Photo by Steve Morgan/Wikimedia. 

Latest Ratings for COLM

Aug 2020WedbushMaintainsOutperform
Jul 2020WedbushMaintainsOutperform
May 2020CitigroupMaintainsNeutral

View More Analyst Ratings for COLM
View the Latest Analyst Ratings


Related Articles (COLM)

View Comments and Join the Discussion!

Posted-In: Cowen John KernanAnalyst Color News Upgrades Price Target Analyst Ratings Best of Benzinga

Latest Ratings

View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at