Market Overview

Morgan Stanley: Take-Two Has 'Best-In-Class' Content

Morgan Stanley: Take-Two Has 'Best-In-Class' Content
Related TTWO
Take-Two's 'Red Dead' Is Up Against 'Lofty Expectations,' BMO Says In Downgrade
Benzinga's Top Upgrades, Downgrades For June 5, 2018

Take-Two Interactive Software Inc (NASDAQ: TTWO) is up 123 percent year-over-year, but the monetization opportunity in digital gaming could drive additional upside, according to Morgan Stanley.

The Rating

Analyst Brian Nowak initiated coverage on Take-Two with an Overweight and $150 price target.

The Thesis

Take-Two's Rockstar studio develops “best-in-class” content to capitalize on a digital shift and gamer trends favoring old, legacy franchises and leading titles, Nowak said in a Thursday note. (See the analyst's track record here.) 

The company boasts average game review scores 16-percent above those of Western competitors, and its “Grand Theft Auto” titles have together outsold any other Western franchise, the analyst said. 

Nowak considers the digital sales potential for “Grand Theft Auto” underappreciated. He forecasts compound annual growth for in-game revenue around 19 percent through 2020 as payer penetration increases from 18 percent to 31 percent.

Surveys suggest Take-Two will sell 23 million units of “Red Dead Redemption 2” upon its 2019 release, and Nowak anticipates $150 million of in-game revenue in 2020.

“NBA 2K” is slated for 34-percent compound annual growth in digital revenue through 2020 based on its 9-million-player monthly base and upcoming in-game improvements, Nowak said. 

Price Action

At the time of publication, Take-Two shares were down dropping 3.16 percent to $122.66 on news that "Red Dead Redemption 2" has been delayed again. 

Related Links:

eSports A Catalyst For Video Game ETF

Infographic: The Best Video Games Ever, According To Critics

Screenshot from "Grand Theft Auto: Vice City."

Latest Ratings for TTWO

Jun 2018BMO CapitalDowngradesOutperformMarket Perform
Apr 2018Stifel NicolausMaintainsBuyBuy
Apr 2018WedbushUpgradesNeutralOutperform

View More Analyst Ratings for TTWO
View the Latest Analyst Ratings

Posted-In: Brian Nowak Grand Theft Auto Morgan Stanley Red Dead Redemption 2Analyst Color Price Target Initiation Analyst Ratings Best of Benzinga


Related Articles (TTWO)

View Comments and Join the Discussion!