Market Overview

Pivotal Breaks Down The Disney-Fox Bid

Pivotal Breaks Down The Disney-Fox Bid

Walt Disney Co (NYSE: DIS) is reportedly close to confirming an agreement to acquire some or all of Twenty-First Century Fox Inc (NASDAQ: FOXA)'s media and entertainment assets.

The Analyst

Pivotal Research Group's Brian Wieser maintains a Buy rating and unchanged $35 price target on Fox's stock and a Sell rating on Disney's stock with an unchanged $83 price target.

The Thesis

The on-again-off-again talks between Disney and Fox could be confirmed as early as Thursday.

The market concentration among content packagers will increase but the market for premium video content will remain "relatively fragmented," according to Wieser. The impact to the advertising segment of the market will likely be "limited" as a combined Disney-Fox entity will still be smaller in the U.S. market than NBCU and Viacom, Inc. (NASDAQ: VIAB).

Even if Disney and Fox reach an agreement not to compete against each other in sports, they will still have to individually compete with a plethora of other players.

Disney could acquire control of Fox's international content and FX network for inclusion in its own over the top streaming platform.

Fox could benefit from a renewed focus on a smaller asset base, financial leverage and changes to U.S. media ownership rules. The combined Disney-Fox entity will still result in margin erosion for Disney, Wieser said.

Price Action

Fox's stock lost more than 4 percent Wedensday.

Related Links:

Everything We Know About Disney's Bid For 21st Century Fox Assets

Advertisers Now Spend More On Digital Than TV

Latest Ratings for DIS

Sep 2020Deutsche BankUpgradesHoldBuy
Aug 2020CitigroupMaintainsBuy
Aug 2020RosenblattMaintainsBuy

View More Analyst Ratings for DIS
View the Latest Analyst Ratings


Related Articles (DIS + FOXA)

View Comments and Join the Discussion!

Posted-In: Brian Wieser entertainment media Pivotal Research GroupAnalyst Color Analyst Ratings Best of Benzinga

Latest Ratings

SANDHC Wainwright & Co.Initiates Coverage On14.0
AXLAB. Riley FBRInitiates Coverage On14.0
BCEIWells FargoInitiates Coverage On33.0
CAHDeutsche BankUpgrades61.0
CPEWells FargoInitiates Coverage On4.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at